Almost everyone had to answer this crucial question during his childhood, and it may have turned into an endless and passionate debate.
As a matter of fact, these two brands succeeded in creating a real community of players through very efficient branding and marketing strategies.
How do they manage to do so ? What are the main differences in their strategies ? How do they react to the new stakes of consumption ? Did they succeeded to keep in touch with the new trends in term of brand management ?
We will try to answer all these questions through this blog, first by identifying the key issues in term of branding, and then by opposing Lego and Playmobil’s strategies on these particular issues.
Feel free to comment, interact and ask questions, and above all, HAVE FUN !
Elodie, Sandy & Marie
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