"This will never work !" It was the first words prononced by a few of skeptics people when they heard about Playmobil for the first time. Presented at the International Toy Fair in Nuremberg in February 1974, three little men, an Indian, a knight and a worker are not welcome by the profession.
"Too ugly", "irrelevant", they say. The reviews were unanimous, except for a Dutch wholesaler passing the first order! Children are quickly seduced when in the fall of 1974, the first Playmobil boxes are appearing in toy stores.
The challenge was taken up ! in three years, sales increased from twenty million to more than one hundred million marks.
The reason? The convergence of creativity, production tool, the risk assumed and demand for children role-play. Today, the Playmobil family has more than 2.3 billion small fellow made since 1974, 150 million out of factories each year, 650 different characters in the catalog (since inception 3000), more than 15,000 accessories and very little competition - and counterfeiting - on the market by the molding technique.
Present in seventy countries, the turnover of Playmobil in 2009 was about 474 million euros, placing it at the second place in Europe after Lego. The Museum of Decorative Arts honored Playmobil from December 2009 to May 2010, proof of its incontrovertible place in the toy world.
"The world of Playmobil is real life, the life of every day in which the child is reinventing its own universe"
Playmobil, it is a large family of children, parents and collectors! "With a penetration rate of 90% in France, the brand for children from 3 to 10 years includes among its loyal customers at least five million children".
"Honest brand, clear, authentic, which remains faithful to his promise, information presented in its name, Playmobil wants fun and educator"
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