Lego and Playmobil both have entertainment parks where children can play and have fun!
Lego has several LEGOLAND Theme Parks in countries such as in Denmark, in the United Kingdom, in the United Stated and in Germany. Lego also has LEGOLAND Discovery Centres in cities like Atlanta, Chicago, Dallas, Berlin, Ruhrgebiet and Manchester.
Playmobil also has their own branding parks that are called PLAYMOBIL Fun Parks. They are located in Zirndorf (Germany), Paris (France), Malta, Athens (Greece) and Palm Beach Gardens (USA).
These parks are like the Disneyland parks; they are composed of merry-go-round, roller coasters, restaurants, water parks, shops, and playgrounds… Children come with their parents to spend time there and have fun!
Having branding parks is a good way for a brand to develop people’s awareness. Children enjoy their time in the parks and become fans of the brands (Playmobil or Lego). It’s a good way of communication or advertising!
Moreover, in every park, shops sell Lego/Playmobil products. And I can tell you, when you go in this kind of parks; you always leave with something, a “souvenir”. It’s the same as in Disneyland parks. You can buy toys, clothes, and accessories; whatever you want.
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