Each Year, Lego organize the Lego Summer Beach Tour. They move from town to town across France.
Children can play with giant Lego on the beach. It is a way for Lego to be known for the parents and children and so increase awareness towards the brand.
Children can play with giant Lego on the beach. It is a way for Lego to be known for the parents and children and so increase awareness towards the brand.
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