For Christmas, it is like a small War between Playmobil and Lego: the one who will win will be the one who will have the biggest space for demonstrating its products.
Here is the example of Playmobil which has a lot of products in end of display and some toys in demonstration. They try to be the most visible as possible. When you enter in this shop, it is sure that you see Playmobil !
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